Heart of Florida Health Center Appoints New Chief Executive Officer

Ocala, FL, November 17, 2022 – Heart of Florida Health Center, (HFHC) is pleased to announce the appointment of Matt Clay as Chief Executive Officer.  He will assume responsibilities on 6 February 2023 and will succeed Jamie Ulmer.  

He was employed with the Pokagon Band of Potawatomi Indians for 8 years as Training and Development Specialist, Director of Information Technology and later as Executive Director of Pokagon Health Services, prior to his current CEO position.  His current FQHC has 11 centers with 325 staff members, 115,000 patient visits annually, and a $37MM budget.   

Matt is currently the CEO of Eastern Shore Rural Health System, Inc. in Onancock, Virginia.  He is originally from Michigan and received his Bachelor of Science Degree-Industrial Technology Education Degree and Master of Science- Education Technology Degree from Western Michigan University.  

“We conducted a nationwide search and we have hired an outstanding Chief Executive Officer. I want to thank the Search Committee and I also want to especially thank Maria Torres, our Interim CEO, and our Executive Team for their leadership, dedication, and diligence throughout this process,” said Randy Klein, Board Chairman.   

“The process has been thorough and with this organization’s best interests in mind.” states Maria Torres, Interim CEO. “Matt possesses a unique skill set that aligns well with HFHC’s needs and future goals.” “I look forward to working alongside Matt as COO and with the Executive Team to help guide us into the next phase and future. Our potential is excellent, our staff is outstanding, and I expect to continue to see great things from this organization.” said Torres.  

“It is an absolute pleasure to be joining Heart of Florida Health Center as its new CEO,” Clay states.  “I am delighted to have been the selected candidate. More than anything, I am excited to have this opportunity to be part of the HFHC team. It is a privilege to join such an extraordinary organization, with such a dedicated board, executive team, and staff that cares so deeply about our mission…serving the people of Marion County and beyond.”    

Matt and his wife Julia have five wonderful children.  


About Heart of Florida Health Center 

Heart of Florida Health Center is a federally qualified nonprofit health center (FQHC) founded in 2009 as a successor to Community Health Services Inc. Its mission is to improve the overall health status of Marion County residents by providing quality primary medical, dental and mental health services.  HFHC has eight (10) sites:  HFHC Belleview, HFHC Central, HFHC Dunnellon, HFHC Main, HFHC Reddick, HFHC SW-Marion Oaks, HFHC Ocala West, Beacon Point, College Park elementary, and Pine Drive-thru Pharmacy. 

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Heart of Florida Health Center 

Administrative Office 

2553 E. Silver Springs Boulevard 

Ocala, FL 34470 


Heart of Florida Health Center, recognized nationally as a patient centered medical home and as a Quality Leader in the top 30% Clinical Outcomes. Its vision is to be the Provider of the highest quality, affordable, patient-centered primary health care in Marion County.